Since 1908, the Canadian Institute of Forestry, or CIF, has been taking care of Canada’s forests
and environment. The CIF also acts as a communications network for foresters. Earning itself the moniker ‘the voice of the forest’.

Unfortunately, the Institute's voice had grown dim. Change was summoned to help reverse this.
The job was to help the CIF define it’s DNA, then give that DNA new life and relevance.